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Our Story

Every idea starts as a seed. Bloomify was no different.

 

In a season of transition and reinvention, co-founders Austin Layton and Annika Padilla crossed paths — both navigating creative crossroads, both craving something bold, purposeful and new. It didn’t take long to realize they shared not only ambition, but a vision for a different kind of agency: one rooted in cultural relevance, emotional intelligence and creative momentum.

 

Austin brought the strategy: a storyteller and leader with a passion for building brands. Annika brought the design: a calm creative force with an eye for clarity, beauty and expression. Together, they built The Bloomify Agency: a Gen Z-led branding and creative agency designed to help companies grow with intention and connect with the next generation.

 

From late-night brainstorming sessions to early client partnerships, Bloomify has become more than just a service provider — it’s a platform for young creatives to shape the future of marketing. In an era increasingly defined by automation and AI, Bloomify champions human-first work: ideas with soul, strategies with purpose and brands that reflect the world around them.

 

The agency helps companies go beyond engagement to build true connection — blending data with design, narrative with nuance and insight with instinct. By bridging the gap between brands and Gen Z, Bloomify unlocks growth that’s not just measurable, but meaningful.

 

Today, The Bloomify Agency is a launchpad for new voices, a hub of experimentation and a partner to brands that want to matter. It exists to amplify what’s next — and to prove that good work, done by good people, can grow something powerful.

Our Team

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Austin Layton

Co-founder, Creative Director

Austin is a senior at UNC-Chapel Hill's Hussman School and Duke University and the creative director of Bloomify.

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Annika Padilla

Co-founder, Art Director

Annika is a UNC-Chapel Hill alumna with a B.A. in Media and Journalism and a minor in studio art and she is the art director of Bloomify.

Our Values

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Optimism

We see possibility everywhere. It doesn’t ignore challenges, it invites us to meet them with creativity, trust, and a belief that bold ideas will shape a better future.

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Listen

We lead with curiosity and care, listening deeply to clients, communities and teammates to build thoughtful, resonant work rooted in real human insight.

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Balance

We honor the rhythm between work and rest. Our process prioritizes sustainability, giving way for bold ideas and the well-being of the people who bring them to life.

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Momentum

Ideas are only as strong as their follow-through. We keep energy high and wheels turning, following curiosity, staying consistent and moving forward with purpose.

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Opportunity

We turn vision into action. Uplifting new voices and chasing what excites us, we create and share opportunities that empower growth for our team, our clients and our community.

Us in Numbers

100%

Gen Z owned and operated

5

Campaigns shipped

Olive Bloomify Flower

2025

The year we launched

2

Clients onboarded in our first 2 months

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