The Bloom Board

At first glance, TikTok feels like a pretty even playing field. Everyone’s scrolling the same feed, using the same sounds, and jumping on the same trends. It’s easy for brands to assume they should show up the exact same way a personal account does. And while there are similarities, running a TikTok for yourself versus running one for a brand comes with very different intentions. The overlap is where TikTok gets fun. Both personal and brand accounts benefit from authenticity,

We scroll fast — and we scroll often. We grew up with screens in our hands, algorithms in our feeds and ads disguised as content. We’re digitally fluent in a way no generation before us has been. But we’re also tired. That’s the tension brands need to understand: We’re fluent, yes. But we’re also fatigued. We Know the Game We see through marketing. We’ve been raised by YouTube, Instagram, TikTok and X (formerly Twitter). We know when a brand is trying too hard. We know when “

The design world is always evolving, and that’s what keeps it so exciting. At Bloomify, we love watching trends take shape, especially when they inspire us to try something new or push our creative boundaries. Whether it’s a bold font choice or a throwback color palette, the trends we’re loving right now are full of personality, play, and purpose. Let’s dive into five that are inspiring us lately. 1. Big, Bold, Typography Fonts are getting a little wild - and we’re obsessed.